Developing “Generation Next” of Professional Sellers

I was delighted to welcome to this podcast, Dr Andrea Dixon (PhD – Indiana University) who is the Executive Director of the Center for Professional Selling and the Keller Center for Research at Baylor University.

Coming from an industrial background in research, planning and advertising, Dr Andrea Dixon’s research interests embrace behavioral issues related to sales, service and customer satisfaction. It was this fantastic mix of knowledge and experiences that set us for a great conversation around the development of the next generation of professional sellers.

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