Communicating can take on many forms and in the workplace we have the opportunity to use a range of outputs. But in some industries and across some demographic bands, there appears to be an aversion or a resistance at least, to moving beyond tried-and-true communication methods.
The majority of communications in sales roles are predominantly text-based and enclosed in an email or SMS. It almost seems the default domain of the marketing or social media team to do anything different such as video.
The key point is that the mode of communication matters to the point of your message is understood and absorbed by the recipient. This could be the text in an email and it could be more.
To illustrate my point, I have included 3 artefacts below that are delivering the same message. I the case of the text in artefact #1, it is the script I narrated onto the video in #3 and the slides in #2 are the same slides in #3.
Artefact #1: Text
Starting with the text of a narrative that I would speak to against the associated mindmap or Powerpoint slides and it is this text that I have narrated onto my video in Artefact #3.
Artefact #2: Mindmap
Rather than use bullet points on PowerPoint slides, I have created a mindmap and expanded the relevant branch which I then snipped and pasted onto each slide of the PowerPoint presentation.
The feedback has always been extremely positive in relation:
- The clear display of thought.
- The relationship between the elements in the flow.
Artefact #3: Video
Video of Powerpoint with snipped mindmap elements and the text from Artefact #1 as the narration dialogue.
This has been an increasingly successful means of attracting and retaining attention with prospects and clients. It has also been an excellent way of maintaining a remote conversation as you get to personalise the delivery by using your own voice to do the narration.
I can’t encourage you enough to “have a go” with video and my two closing points are:
- Remember that it all about your audience and some will fully embrace this mode of communication.
- The output doesn’t need to be at a Hollywood level so don’t over-produce – it is all about the message.